Battiti Festival

Print design

Every performance has a beatdesign is how that movement speaks.

Project overview

Battiti Festival is an internationally recognised event organised by Teatro Furio Camillo in Rome. It showcased dynamic performances by circus artists worldwide, blending contemporary scenic arts with workshops that encouraged creativity and skill development. In 2014, during my 3-month Leonardo da Vinci Work Scholarship, as a Graphic Designer in Italy. I worked on various print design projects.

The Challenge: I created promotional materials showcasing Italian performances and workshops. As the Co-Artistic Director spoke only Italian, I navigated the language barrier through visual problem-solving, .

Project Scope: I developed cohesive print campaigns, including event posters, workshop posters, and newspaper adverts, maintaining a consistent, visually striking, and engaging identity across all materials.

Credits: Design includes photography by © Matteo Nardone and Bertil Nilsson.

Industry
Performing Arts

Duration
3 months

Tool Used
Adobe InDesign

Design Process

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Festival Research
Performer Observation
Italian Content

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Concept Sketches
Mood boards
Thematic Colour
Typography

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Draft Designs
Workshop Layouts
Feedback Iterations

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Print-Ready Files
Newspaper Adverts

Discover

I immersed myself in the festival by reviewing photographs and observing performers’ unique styles, studying the themes and energy of each act. I also explored Italian content and promotional materials, which was both interesting and challenging as I was still learning the language. To overcome the language barrier, I relied on my design skills and visual communication approach to collaborate with the Co-Artistic Director and translate her vision into compelling designs.

Ideate

Building on my insights, I translated the content to grasp the festival’s context and applied a simplistic yet energetic design reflecting each performer’s style. Despite the language barrier, visual communication became my bridge to the Co-Artistic Director’s vision. Inspired by my travels around Rome, I experimented with sketches and mood boards, blending landmarks with performance photography and thematic colour palettes. I refined typography and layouts to present sub-events clearly, balancing vibrancy with readability.

Prototype

I explored how typography, colour, and imagery could interact dynamically while maintaining harmony. Through multiple print mockups, I tested type against performance photography and the Italian environment, adjusting compositions to improve clarity. Feedback from the Co-Artistic Director and team refined spacing, alignment, and tonal balance. Each revision brought the visuals closer to capturing Battiti’s rhythm and elegance, achieving a cohesive and authentic visual identity.

Define & Deliver

The final designs translated the festival’s energy, rhythm, and elegance into a cohesive visual identity. Typography, colour, and imagery work together to reflect the performers’ unique styles and the vibrancy of the Italian environment. Every element from layouts to tonal balance was refined to communicate clearly and authentically, bringing the Co-Artistic Director’s vision to life.

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