Overview
Flight booking app created as part of my Diploma at UX Design Institute
Method
This project consisted of 5 stages. Software used Adobe XD.
Role
Conducted research, tested and designed the interface.
Flight Booking app
Enjoy the world’s amazing destinations, book flights without worry.
Problem Statement
One of the biggest deterrents with booking flights is the difficulties
and frustrations that arise during the complex process when using app or websites. Research was conducted with the aim of improving the process wherever possible in order to create the best possible user experience.
How effective are current booking systems?
Do they meet the consumer needs?
Project Stages
discovery
Analysis
Design
Prototype
testing
Being able to explore different places, cultures, meeting people, stay connected with loved ones, delicious food & so much more helps open the mind. Whether it be for business or leisure, travel is an important part of our lives.
Research was conducted with the aim of improving the process wherever possible in order to create the best possible user experience.
How effective are current booking systems?
Do they meet the consumer needs?
Discovery
Landscape Analysis
British Airways
Cluttered
Overuse of images
Dull Interface
EasyJet
Clean Interface
Good Colour Balance
Too Many External Links
Lastminute.com
Spacious
Intuitive
Quick Start
Survey Results
I surveyed 15 people who use websites and apps to book their travel for Business or Leisure.
Devices used
Ages of people who travel
Business or Leisure
User Personas
Usability Test
During the testing session, participants were asked to complete a set of tasks while going through the same booking journey. This was done using Camtasia to record and two existing travel apps – British Airways and EasyJet. I conducted 5 interviews with people age between 18 to 50 who were either students, entrepreneurs or employed.
I explored these different age groups as they would have different levels of IT literacy and experiences. The questions asked were based their thought process, pain points and interactions. Each test duration was up to 30 minutes. Within the 5 participants, 3 book flights online and 2 preferred to book through a travel agency.
Analysis
Affinity Diagram
After collecting various data from the competitive analysis, survey and usability test I reviewed, gathered the data and organised them into groups that focused on:
User Journey Map
With any product the user is at the centre. I conducted user surveys and interviews which provided some intriguing insights into the aims, context of usage. It also showed common pain points that are frequently encountered while booking flights.
User Flow
The user flow demonstrates the sequence of steps that the user takes in order to book a flight. When the user loads the app introduction screen appears which then proceeds to the booking process.
Design
Interface Sketches
Prototype
Medium Fidelity
High Fidelity
Conclusion
This was an interesting & challenging UX case study. I learnt a lot during the experience. It helped me gain a better understanding of the of the design process in detail. Usability testing & research is a critical aspect throughout the project lifecycle. I also learnt effective brainstorming techniques & also gain insight to the interaction process. Though from the user perspective as we are used to booking flights most just follow the path without thinking about it.
This study revealed that there are more interactive steps than there appears to be. This was a great learning opportunity for me to expand my expertise & knowledge in the field of UX