League of Aviation was a social media project campaign promotion for the Q&A panel of the 9th Air Cargo Handling Conference held in Budapest. The panel consisted of four aviation industry leaders including the event Chief Moderator.
Industry: Aviation
Role: Graphic Design, Verbiage
The Challenge
Design creative concepts for engaging social media posts that align with the conference theme and brand identity. The posts designs will help promote the speaker panel hosted by the chief moderator. Each speaker will share the graphics from the conference organiser’s social media page to their own social media.
Target Audience: Air Cargo Handling Industry
Platform: LinkedIn & Facebook
PostColours
Rouge
#d4005a
Navy Blue
#171c3d
Teal
#33bdba
Orange
#e8b50a
Research: Word Association
Analysing public speaking and what it feels to be in that position, made me think about what these individuals truly mean to others. They are game changers of the industry and have made an impact within their careers.
These speakers are inspirational leaders and others look up to them. They have similar traits to being a superhero.
Ideate: Sketches
Superheroes and public speakers share many similarities. Both inspire people through their words and actions, communicate effectively to accomplish their objectives.
They connect with their audience to influence their thoughts and actions. Serve as role models who are respected for their strength, knowledge, and ability to promote positive change. Their purpose is to educate, motivate, and inspire their audience to act.
Target Audience Personas
Professionals, executives, decision-makers, and stakeholders in the air cargo industry are the main target audience for ACH Conference. Speakers want designs that relate to them and so they can share on their social media platforms about their attendance to the event.
The Solution
The comic style illustrations based on the speakers as superheroes proved effective in the lead up to the event. Posting on the event social media page allowed speakers to share them on their platforms with colleagues, peers and network. It provided value to the audience generating conversation, interests of topics and interactive fun. The campaign also contributed to an increase in the events attendance.
