Tanzeel Tuition

Social Media Graphics

Tanzeel Tuition is an evening & weekend learning centre that educates pupils to experience an inspirational journey while empowering them through their education. Their target audience is from Primary School to Sixth Form. Evening classes provide students with extra help & academic support with their studies. Education is key as we always keep learning.

Industry: Education

Role: Graphic Design, Verbiage

The Challenge

Create a series of posts that are visually appealing, emphasize the flexibility, fun and educational aspects of the evening classes for children. The posts should highlight the institute’s commitment to providing a safe, enriching environment for children to learn and grow.

Target Audience: Parents ages 8 (Year 3) to 16 (Year 11).

Platform: Instagram

Brand Colours



Purple

#994988



Magenta

#E7367E



Yellow

#FFD990



Green

#BAD067

Research: Word Association

I first analysed the website and researched the target market. I identified keywords that were relevant to the institute and the students. These keywords helped establish the structure and visuals for the post designs, all while taking into consideration the message that needed to be conveyed.

Ideate: Layout and Imagery

To make these layouts I used stock photos. In choosing the right photos, I thought about the keywords and relevance to the message being conveyed. I used three layouts:

Image on top, text at the bottom
Image on bottom, text at the top
Image on right, text at the left

Target Audience Personas

These personas helped me understand the needs, motivations, and behaviours of potential students. I chose two age groups to explore the different experiences student may have and can relate to. Throughout life we are always learning but depending on the age and each person there are different learning styles. This includes literacy, visually, kinaesthetic and auditory

The Solution

With all the research and imagery gathered I created colourful effective designs that were used on the Tanzeel Tuition social media platform.

Thank you for viewing

Have a look at my other projects