Tanzeel Tuition

Social media graphics

Empowering students to unlock their potentialthrough evening and weekend learning.

Project overview

Tanzeel Tuition provides evening and weekend educational support for students from Primary to Sixth Form, helping them excel in their studies. The goal of this project was to create engaging social media visuals that highlight the supportive learning experience and appeal to parents of students aged 8–16.

The Challenge: Tanzeel Tuition needed graphics that promoted their evening classes while clearly communicating the personalised academic support students receive. The visuals also had to be optimised for multiple social media platforms and capture attention in a professional, trustworthy way.

Project Scope: The project created engaging graphics that highlight Tanzeel Tuition’s classes, showcase student growth, and maintain a consistent social media presence.

Industry
Education

Duration
3 weeks

Tool Used
Adobe InDesign

Design Process

Your Title Goes Here

Competitor Insights
Audience Insights
Content Trends

Your Title Goes Here

Define Messaging
Post Types
Objectives

Your Title Goes Here

Visual Identity
Colours
Layout Templates

Your Title Goes Here

Platform Optimisation
Scheduling

Discover

I began by reviewing Tanzeel Tuition’s website and conducting market research to understand parents’ and students’ needs. By identifying key values like Personalised Learning, Empowerment, and Flexibility, I aligned the messaging with the tuition centre’s core principles and explored the challenges parents face when seeking extra academic support.

Audience Insights

I developed personas for students (aged 8–16) and their parents, researching learning needs, motivations, and priorities such as flexibility and academic support. These insights guided the creation of social media graphics that addressed both audiences and highlighted how Tanzeel Tuition’s evening classes provide personalised support.

Students & Parents (Younger Group)

Focus on students aged 8–11 (Upper Primary) and their parents.
 

  • Parents: Prioritise location, cost, and reputation.
  • Seek tutors who are knowledgeable, patient, and able to communicate effectively.
  • Students: Extra support is most commonly needed in Maths and English.
  • Flexibility and affordability influence enrolment decisions.

Students & Parents (Older Group)

Focus on students aged 12–16 (late Key Stage 3 to GCSE) and their parents.
 

  • Students: Focus on expert teachers, tailored learning, and exam preparation.
  • Emphasis on motivation, communication, and practical guidance.
  • Parents: Value flexible scheduling and tutors with proven experience in addressing specific academic challenges.

Content Trends

I explored social media trends in the education sector to identify effective visual and content styles for Instagram, ensuring the graphics would capture attention and engage the audience. Key findings included:

Vibrant Colours:

Bold, contrasting hues to convey energy and positivity.

Minimalist:

Clean designs with white space for readability.

Content:

Highlighting benefits and value to drive engagement.

Engagement:

Clear CTAs to prompt immediate audience action.

Ideate

Using insights from the Discover phase, I began brainstorming creative ways to communicate Tanzeel Tuition’s values and engage both parents and students. The focus was on developing messaging and visual concepts that highlighted personalised learning, flexibility, and empowerment.

Define Messaging

I crafted messaging that would speak directly to both parents and students. By exploring word associations and relatable scenarios, I highlighted the benefits of personalised academic support, an engaging learning environment, and continuous growth through education.

This approach ensured the copy resonated with the audience and set a strong foundation for the visual designs.

Post Types

Educational Tips

Announcements

Success

Engaging Questions / Polls

Tips for Parents

Prototype

With a clear understanding of the goals and audience, I explored layouts, post types, and colours, focusing on content that felt relatable to parents and students. One challenge was the brand’s palette of over seven colours. I narrowed it to a consistent set of four, keeping posts vibrant yet clean and professional.

Brand Colours

Magenta

(#E7367E)

Purple

(#994988)

Yellow

(#FFD990)

Green

(#BAD067)

Layout Templates

After building the prototype, I conducted usability testing with real users to see how easily they could search and apply for jobs. Observing their interactions revealed areas where layouts or interactions could be refined for a smoother experience.

Iterating based on this feedback, I improved the interface, and the results showed that 80% of users were able to complete an application in under two minutes, confirming that the process was both quick and intuitive.

Image on top, text below

Draws attention with visuals first, then delivers the supporting message.

Text on left, image on right

Follows natural reading flow, making information easy to digest.

Image as background, text overlay

Adds visual impact, highlighting key messages while keeping posts engaging.

Define & Deliver

With layouts, colours, and text refined, I brought all elements together into a cohesive system. Each post type stayed true to the brand, ready for real-world use. Below is a gallery of the final designs, showing the strategy in action. Parents found it easier to follow tuition updates on social media thanks to consistent visuals and clear messaging. The bold yet professional colour palette helped the brand stand out while maintaining trust. Redesigned posts saw higher engagement, with more likes and shares, signalling a stronger connection with the audience.

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