Tanzeel Tuition

Social media graphics

Empowering students to unlock their potentialthrough evening and weekend learning.

Project overview

Tanzeel Tuition provides evening and weekend educational support for students from Primary to Sixth Form, helping them excel in their studies. The goal of this project was to create engaging social media visuals that highlight the supportive learning experience and appeal to parents of students aged 8–16.

The Challenge: Tanzeel Tuition needed graphics that promoted their evening classes while clearly communicating the personalised academic support students receive. The visuals also had to be optimised for multiple social media platforms and capture attention in a professional, trustworthy way.

Project Scope: The project created engaging graphics that highlight Tanzeel Tuition’s classes, showcase student growth, and maintain a consistent social media presence.

Industry
Education

Duration
3 weeks

Tool Used
Adobe InDesign

Design Process

Your Title Goes Here

Competitor Insights
Audience Insights
Content Trends

Your Title Goes Here

Define Messaging
Post Types
Objectives

Your Title Goes Here

Visual Identity
Colours
Layout Templates

Your Title Goes Here

Platform Optimisation
Scheduling

Discover

I began by reviewing Tanzeel Tuition’s existing website and conducting market research to understand the needs of both parents and students. By identifying key values such as Personalised Learning, Empowerment, and Flexibility, I ensured the messaging aligned with the tuition centre’s core principles while addressing the challenges parents face when seeking extra academic support.

Audience Insights

I developed personas for students (aged 8–16) and their parents, mapping their learning needs, motivations, and priorities like flexibility and academic guidance. These insights informed the creation of social media graphics that spoke directly to each audience, showcasing how Tanzeel Tuition’s evening classes deliver personalised, effective support.

Students & Parents (Younger Group)

Focus on students aged 8–11 (Upper Primary) and their parents.
 

  • Parents: Prioritise location, cost, and reputation.
  • Seek tutors who are knowledgeable, patient, and able to communicate effectively.
  • Students: Extra support is most commonly needed in Maths and English.
  • Flexibility and affordability influence enrolment decisions.

Students & Parents (Older Group)

Focus on students aged 12–16 (late Key Stage 3 to GCSE) and their parents.
 

  • Students: Focus on expert teachers, tailored learning, and exam preparation.
  • Emphasis on motivation, communication, and practical guidance.
  • Parents: Value flexible scheduling and tutors with proven experience in addressing specific academic challenges.

Content Trends

I researched social media trends in the education sector to uncover what types of visuals and messaging resonate with parents and students on Instagram. This helped me make deliberate choices in both style and content to maximise engagement. Key insights included:

Vibrant Colours:

Using bold, contrasting hues to convey energy, positivity, and approachability.

Minimalist:

Clean layouts with plenty of white space to ensure readability and focus.

Content:

Highlighting benefits and value in a clear, concise way to connect with audiences.

Engagement:

Incorporating clear CTAs to guide immediate actions and interactions.

Ideate

Building on insights from the Discover phase, I brainstormed creative ways to communicate Tanzeel Tuition’s values and engage both parents and students. The focus was on visual and messaging concepts that emphasised personalised learning, flexibility, and empowerment.

Define Messaging

I crafted messaging designed to resonate with both parents and students. By exploring word associations and relatable scenarios, I highlighted the benefits of personalised academic support, an engaging learning environment, and continuous growth through education.

This approach ensured the copy connected with the audience and provided a strong foundation for the visual designs that followed.

Post Types

Educational Tips

Announcements

Success

Engaging Questions / Polls

Tips for Parents

Prototype

With a clear understanding of the goals and audience, I explored layouts, post types, and colours, focusing on content that felt relatable to both parents and students. One challenge was the brand’s original palette of over seven colours, I refined it to a consistent set of four, keeping posts vibrant, engaging, and professional.

Brand Colours

Magenta

(#E7367E)

Purple

(#994988)

Yellow

(#FFD990)

Green

(#BAD067)

Layout Templates

After building the prototype, I tested the layouts and post designs with real users (parents and students) to see which formats were most engaging and easy to follow. Observing their reactions revealed areas where text placement, imagery, or hierarchy could be refined for clearer communication.

Iterating based on this feedback, I improved the layouts to balance readability with visual impact. The final posts were easier to digest, highlighted key messages effectively, and captured attention across different social media formats.

Image on top, text below

Draws attention with visuals first, then delivers the supporting message.

Text on left, image on right

Follows natural reading flow, making information easy to digest.

Image as background, text overlay

Adds visual impact, highlighting key messages while keeping posts engaging.

Define & Deliver

With layouts, colours, and messaging refined, I brought all elements together into a cohesive visual system. Each post type stayed true to the brand’s values, ready for real-world use. The final designs showcase the strategy in action: parents could more easily follow tuition updates on social media thanks to consistent visuals and clear messaging. The bold yet professional colour palette helped the brand stand out while maintaining trust, and the redesigned posts achieved higher engagement, with more likes and shares — signalling a stronger connection with the audience.

This project was enlightening, highlighting how thoughtful strategy, iteration, and design choices brought Tanzeel Tuition’s values to life and strengthened connections with its audience.

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