Revolutionising how brands engage audiences through bespoke AI avatars
Project overview
NeuraBrand.ai is a luxury AI content service provider specialising in AI avatars, product videos, podcasts, and photoshoots. The aim of this project was to design a visually striking and intuitive website that communicates premium quality while showcasing their innovative services.
The Challenge: They needed a digital presence that reflected its luxury positioning while also clearly explaining the wide range of AI-driven services it offers.
Project Scope: The project centred on creating a modern, elegant website that positions them as a leader in premium AI content.
Industry
AI Content & Digital Media
Duration
3 months
Tool Used
Adobe Illustrator
WordPress
Design Process
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Brand Insight Review
Competitor Analysis
Journey Map
Market Research
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Card Sorting,
Colour Palette
Mood Boards
User Flows
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Wireframes
Usability Test
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Brand assets
Launch
Discover
The journey began with uncovering the essence of the brand and its audience. Through a Brand Insight Review, Market Research, Competitor Analysis, and User Journey Mapping, I explored how the company could stand out as both innovative and luxurious. These insights became the foundation for a website experience that balanced high-end aesthetics with clarity and usability.
The Value Proposition Canvas
To translate these insights into actionable design decisions, I created a Value Proposition Canvas. This visual tool mapped offerings against the needs, pains, and desires of its target audience, ensuring every design choice would reinforce the brand’s value. The canvas highlighted key opportunities to align the user experience with NeuraBrand.ai’s promise of luxury, innovation, and trust.
Key Takeaway: NeuraBrand.ai simplifies luxury AI content creation, saving clients time and effort while ensuring high-quality, consistent visuals. By providing fast, scalable, and cutting-edge content, it helps clients enhance brand prestige without the need to master complex AI tools.
Customer Journey Map
Using insights from the Value Proposition Canvas, I mapped customer’s journey from discovery to receiving premium AI content. The map highlights pain points and opportunities to deliver a seamless, luxury experience aligned with the brand’s promise of innovation and prestige.
Ideate
With an understanding of the audience and value proposition from the Discover phase, I moved into Ideate. My goal was to translate insights into a visual direction that embodied luxury, innovation, and approachability. I experimented with colour palettes, typography, and imagery to define the brand’s aesthetic. I proceeded onto creating mood boards and curated swatches that would guide the look and feel of the website while reflecting the premium, cutting-edge identity
Moodboard
his mood board showcases NeuraBrand.ai’s identity, combining brand colours with tech-forward imagery. Futuristic cityscapes, AI avatars, and behind-the-scenes visuals convey innovation and sophistication, while Oswald and Open Sans ensure bold readability. Collages and hover overlays highlight impact and engagement, reflecting a cohesive, luxury tech brand experience.
Moodboard
his mood board showcases NeuraBrand.ai’s identity, combining brand colours with tech-forward imagery. Futuristic cityscapes, AI avatars, and behind-the-scenes visuals convey innovation and sophistication, while Oswald and Open Sans ensure bold readability. Collages and hover overlays highlight impact and engagement, reflecting a cohesive, luxury tech brand experience.
Colour Palette
This palette blends depth, creativity, and luxury. The navy blue grounds the brand with trust and professionalism, while soft purples bring a futuristic, imaginative edge. Light purple-grey creates clarity and balance, ensuring content feels sleek and modern. Touches of rich gold signal prestige and exclusivity, elevating the brand into a truly premium space.
Navy Blue
Lavender Grey
Purple Grey
Gold
Brand Colour (#1e1d2e)
Acts as the foundation colour, giving the site a premium and trustworthy feel.
Interactive Element (#d1d0e0)
Balances the dark navy by adding a forward-looking, imaginative tone signalling the cutting-edge nature of bespoke AI avatars.
Backdrops (#e7e8f1)
Serves as a clean backdrop or accent space that makes content and visuals feel uncluttered and high-end, while keeping accessibility and readability strong.
Buttons (#d4af37)
Used as an accent (buttons, highlights), it draws attention to key actions or details while reinforcing the brand’s premium, high-value positioning.
Prototype
Low-fidelity homepage wireframes helped visualise how NeuraBrand.ai’s futuristic identity could translate into a clear, user-friendly layout across desktop and mobile. These evolved into interactive prototypes that brought the brand to life, while usability testing refined navigation and confirmed the sleek, intuitive experience. Hover over the two wireframes below to view the homepage layout:
Desktop (Content Hierarchy)
Mobile (Responsive Design)
Define & Deliver
With insights refined into a clear strategy, I translated the vision into a bold, premium digital identity. The design was defined through colour, typography, and imagery that reflected innovation and trust, then delivered as responsive mock-ups and brand assets. The result was a cohesive platform that clarified services, guided user actions, and strengthened credibility with potential partners.
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