28 Days of Logos

design challenge

Creativity is best trainedthrough practice and iteration.

Project overview

The 28-day logo challenge pushed creative boundaries and refined design skills. Each day featured a logo for a different fictional brand, exploring a variety of industries and visual styles. Challenging myself as a designer, this project embraced the beauty of design as a continuous journey of learning, experimentation, and growth.

The Challenge: Create 30 unique logos in 28 days, experimenting with different styles, typography, and brand identities under tight daily constraints.

Project Scope: Generating a logo a day tested my abilities, pushing me to experiment, take risks, and learn from every iteration. You are invited to follow the evolution of ideas and creativity from Day 1 to 28.

Industry
Multi-Brands

Duration
28 Days

Tool Used
Adobe Illustrator

Design Process

Brand Insights
Industry Research
Inspiration

Sketches
Typography
Colour Palette

Concepts
Mock-ups
Feedback

Final Logo
Brand Assets
Presentation

Discover

The journey began by skimming all 28 briefs to grasp industries, styles, and constraints. Each day, research focused on that day’s brand — exploring competitors, trends, and inspiration. This approach kept the logos varied, relevant, and inspired, with brand exploration, industry research, and competitor analysis guiding every first step.

Ideate

Insights from research shaped creative directions. Sketches, typography experiments, and colour explorations helped ideas take form, balancing originality with relevance for each brand. This stage was about pushing boundaries and experimenting with unexpected combinations.

Prototype

Concepts were brought to life in digital drafts and mock-ups. Daily iterations refined the designs, testing visual impact and ensuring each logo worked across different contexts. It allowed me to quickly identify what worked, what didn’t, and adjust accordingly.

Define & Deliver

Final logos were polished into complete assets, with colour palettes, typography, and supporting elements documented. This stage showcased the growth, experimentation, and versatility achieved over the 28-day challenge. It marked the completion of the journey and highlighted the evolution of ideas from Day 1 to 28.

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